Rituals
Advent 2024
As the days get darker in the winter, Christmas approaches. One of the traditions, is to count our ways down in the 4 weeks before Christmas with Advent. Rituals’ take on this tradition is brought to life by the exclusive Advent calendars. With each passing day, a new door or window opens, revealing a pleasant surpsise. We were responsible for the production of the large scale online campaign, including banner ads, rich media and social assets.
Interactive HPTO
For the high impact homepage takeover for Rituals Advent, we implemented the video on the entire background, combined with an interactive feature. In this element users were able to scroll through the different Advent Calendars.
Banner Ads
The Advent Calendar of Rituals was a perfect product for us to test something new; a 3D model inside an ad! Feel free to look around!
Furthermore, to ensure a wide reach and high visibility during the campaign period, we created multiple variations of animated banner ads. On the right, you’ll see the 300×250 as an example. The display campaign was widely spread among different European countries, in various versions and languages.