Rituals
Dream
Welcome to “The Dream Collection” by Rituals – the new, limited-edition drop crafted just for the bold and the curious. Designed with Gen Z in mind, and with products like lip oil, showerfoam, and body cream that practically beg to be touched, we crafted a campaign that’s all about playing with textures. From this standpoint, we created takeovers for both Mobile and Desktop. Sweet dreams!
Desktop Takeover
The very first moment you’re seeing this ad filling your whole screen its not possible to not sense the smooth and soft materials from the Rituals products. This takeover was meant to give you that feeling that you would like to use the products directly on to your own skin. We also included a product slider to easily switch between the dream collection products. Every product has his own product video that will start automatically.
Mobile Takeover
With the same product focus in mind, we’ve transformed the high impact takeover into a smaller version for mobile. Also with the smooth product slider and the product videos, this time used as a background.