Staatsloterij
Droomsalaristrekking
Who wouldn’t want to go on a 30-year sabbatical? Woohoo!
From interactive banners to native social formats, we created the full digital toolkit for this Staatsloterij campaign. Every asset tailored to the platform it lives on. Display, social, rich media and beyond, built to work seamlessly together, and stand out on their own.
Desktop Takeover
This Homepage Takeover has a subtle interactive twist: slide from work mode into sabbatical mode. Because, you know… who wouldn’t choose for that if they could?
Display Ads
We made a lot of banner ads. Like, really a lot. More than we could ever fit on this page. So here’s just a small selection (well, just two of them, actually).
Social Native
This format blends in by design. The Social Native ad mimics the look and feel of social content, making it feel right at home on the page. Built for high click-throughs without disrupting the experience.
Looks like a post. Works like an ad 😀
Swipecubes
Each frame of the Swipecube reveals a different kind of lottery ticket, inviting users to swipe through all sides of the cube. A playful, compact way to showcase variety within a single creative.
Video
Besides display assets, we also produced branded players and a series of social videos, designed to work across different platforms and moments. Clear formats, consistent style, and flexible enough to support multiple campaigns.
A straightforward approach to getting the message across, fresh, recognisable, and easy to roll out!